See on Scoop.it – SEO & Social Media Marketing for the Travel Industry
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
We know being in the social arena is important but we don’t always have time everyday to engage. This article gives us a great way to stay focused on our Social presense.
Most small resorts and hotels have a limited marketing staff that are over sbuscribed in their day-to-day operations. Having a Social Media editorial calendar can act as an extra employee giving the staff the flexibility to produce a variety of good social content in one sitting and then schedule them for release over a period of days. Remember to check your social dashboards for activity after your posts are sent to see if you need to act on any comments.
See on searchenginewatch.com
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